The rules of SEO are constantly evolving. Search engines like Google update their algorithms so frequently, and it can be dizzying to know how to get your site ranked the way you want. One thing is clear, however: keywords just aren’t enough to get you the traffic you want. [Tweet "Keywords just aren’t enough to get you the traffic you want."] So what will give you results when it comes to SEO? According to Google’s latest algorithm, Hummingbird, you need to build sitewide … [Read more...]
How to Use Search Engines for Better Keyword Research
Google handles over 2 trillion searches each year, which means there’s a strong chance that someone somewhere is searching for your business online. The odds of them finding you, however, can vary depending on the strength of your SEO. According to WordStream, 50% of all searches made consist of at least four or more unique keywords, and each keyword affects the search results listed on the first page. If you want your site to be seen, choosing the right keywords is essential. Many … [Read more...]
Why Google’s Two Biggest SEO Rules Are Perfect for Directories
Optimizing your website for SEO may seem like a difficult task, and each year Google updates their algorithms between 500-600 times. How can a small website keep up? The good news for many smaller websites is that the biggest rules of SEO on Google haven’t changed much. According to Google’s Andrey Lippasey, the two most important ranking factors are content and links. While both content and links can help multiple businesses rank in their niche, they’re especially good for directories. … [Read more...]
A Beginner’s Guide to Doing SEO Keyword Research
Millions of people use search engines on a daily basis to find what they want. That’s why one of the benefits of having a website for your business is that at some point, someone will be searching for you. Or, more specifically, they’ll be searching for what you have to offer. Even if a potential customer doesn’t know the name of your business, a search engine can still get them to your site if you have the right SEO keywords. But the key is knowing exactly which words or phrases people … [Read more...]
Why No One Can Find Your Site on Google (And How to Fix It)
No matter what business you’re in, if you have an online presence you’re bound to be concerned about ranking on Google (or any applicable search engine). After all, what’s the point of having a website if nobody can find it? You may have spent plenty of time on your site doing all the typical SEO improvements – you’ve optimized your images, you’ve checked and double-checked your site’s loading speeds, and you’ve developed an eye-catching design that’s mobile-friendly. But you’re still not on … [Read more...]