No two directories are quite the same, though some may have a little more sparkle than others. But the real question remains: Does design really matter when it comes to directories?
Most directories work the same way: businesses list their profiles, and searchers find those profiles. It seems fairly cut and dry. So why, then, do some directories seem more successful than others?
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We’ve mentioned this before, but we’ll say it again: having a paid directory is good for business. If done right, a paid directory can provide an excellent source of income as well as boost your company’s reputation.
If you’re in the process of setting up a directory – or maybe you already have on you’d like to revamp – determining how your directory will run is an essential component, because there is a lot of competition out there.
When it comes to generating traffic for your website, directories are the ultimate unsung heroes. A bustling directory can be a huge boost to search engine rankings, as well as, a great networking resource to offer clients and fellow business owners.