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Bobbie Devereux / Last Updated November 4, 2020

Introducing Percie the New Business Directory Mascot!

We've got an awesome new mascot named Percie the Penguin… need we say more?


Percie the Business Directory Plugin Mascot

The swoosh. The alligator. The apple. When you see these logos, you know exactly which brands I’m referring to.

Business Directory Plugin wants to be just as memorable, so we introduce Percie the Penguin as the newest member of the team!

Percie the Penguin is stylish, debonair, and bears a striking resemblance to one of our dedicated support professionals! What do you think?

Business Directory is the best WordPress directory plugin. Get it for free!

In all seriousness, though, we love Percie, and we hope you do too.

Percie is loyal, friendly, and dedicated to helping customers build the most amazing sites possible.

Percie exemplifies our company values of putting people first. With unquestionable integrity, extreme attention to detail we strive for simplicity and constant improvements. Just like penguins… of course!

We chose a penguin because it felt like a good fit for the way we want to do business with our customers. Here are some of the most important reasons:

They are loyal and commit for life. We love our customers and make thousands of decisions each day that we take a lot of time to consider. We want to make Business Directory Plugin the best directory plugin out there. We know you have options. We just want to be the only one.

They adapt and overcome. While they are a bird, penguins lost their ability to fly millions of years ago. But guess what? They overcame that by using their strong, powerful flippers! Like the versatile penguin, as a company, we believe that having access to the right tools can make complex tasks easy and that anyone can find success when they commit to figurings things out. As a bird that can't fly, Percie lives these beliefs.

They are the fastest swimming and deepest diving of any bird species. Talk about fast — our journey to improve Business Directory Plugin started before the ink dried on the closing docs. We are diving deep into the code and evaluating how things work. We think you’ll like the coming improvements to the plugin!

Percie brings a can-do attitude to the team, always cheering customers on as they build their sites, and wants to help them find success using the Business Directory Plugin.

While these are some of the top reasons we chose a penguin as our mascot, we love Percie's friendly, open, and incredibly cute personality. Watch for more fun ways Percie appears in the future.

Want to learn more about Penguins? This link will bring you up to date on fun facts, trivia, and cute pictures!

Want to learn more about Business Directory Plugin? You can download our free directory plugin or check out the premium plans.

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